Just as the original pioneers of Agile development who have ventured into new areas, experimenting with practices and processes in small groups, and turning theory into best practice, here at Intland Software we have pioneered the processes and practices of Agile Marketing.
In 2013 we brought together a team of marketing professionals working remotely to find out what worked and what didn’t in making a distributed marketing team Agile. The knowledge obtained was distilled into an eBook for marketing departments that wish to go Agile.
Our case study is an overview of the experience gained and includes the problems faced along with some of the solutions developed for our own Marketing team.
One of the key reasons for developing this product is to demonstrate to Intland Software’s own international user base that codeBeamer’s versatility can provide solutions for collaborative working right across the enterprise. If you thought Agile was for software development teams only, it’s time to think again.
Download this eBook to learn how to be Agile in Sales and Marketing.